Metabase

Metabase gives you answers guided by your semantic layer — your metrics and business logic — whether reached by an agent or a teammate. Inspect the query behind every answer.

That’s the inverse of what you’d expect. The lowest tier pulls in the most revenue, likely on customer volume alone. Could be an opening to upsell Basic accounts into Business.

Organic added the most in 2026: 62 accounts, ahead of Google at 30. LinkedIn, Invite, and Facebook make up the rest.

The bigger signal is that 2026 is tracking below recent years across every source, so even the top channel is down on its usual pace. The slowdown is broad, not one channel falling off.